U.S. Renal Care
Offering a range of resources and care for patients impacted by kidney disease. This project also includes USRC's mission to position themselves as a supportive leader in the industry and advocate for healthy lifestyle.
Brand Direction and Responsive Website Design
U.S. Renal Care
Experience Designer
5 months (July - Nov 23)
Stakeholder interviews
Prototype and User testing
Brand design
Information Architecture
Iteration
Experience Designer, Marisa Garcia
Project Manager, Justin Twerdy
Front-end Developer, Nicole Oakes
Back-end Developer, Scott Foster
U.S Renal Care serves more than 26,000 patients across 32 states in more than 400 facilities nationwide providing in-center and home dialysis.
U.S. Renal Care provides supportive doctor care to patients and sought to modernize the face of their organization with a new brand and website that also reflected their values.
Branding
U.S Renal Care is a nationwide treatment care organization and the new brand honors its commitment to improving the quality of life of its patients. The new brand exemplifies optimism, strong caring connection amongst its staff and patient relationships, provides easy communication and access to resources, and support for maintaining a high-quality of life.
The new USRC brand is inspired by people connecting through genuine touch that expresses connection. People as a visual element lend to curves, organic shapes, overlapping elements, and rounded edges.
This was a rewarding experience. Early on, the client was enthusiastic for the new brand direction because it better communicated their values.
Including Tailwind components. Working in tandem with front-end developers and understanding the technical specs for creating components so they can implement Tailwind library. This achieved a smoother, faster workflow during development.
Simplicity vs. verbose. It is always a delicate balance when trying to achieve clear guidance with brief title names. There was a lot of back and forth in ensuring we got the language, length, and description just right.
Understand technical constraints. The Find a Center functionality went through a few iterations based on the technical ability of the team as well as timeframe for the project.
